Sirli Heinsoo is an enthusiast of real-time economy. She has led projects in this field since 2016, both in public and private sector. Since 2023, Sirli has been leading the Digital Economy Department at the Ministry of Economic Affairs and Communications of Estonia, which includes areas like real-time economy, proactive e-services for entrepreneurs on the Eesti.eeportal, the EU Single Digital Gateway, and better regulation. The common goal of all these areas is to make life easier for entrepreneurs and to create more valuable services through better quality data and interoperability. Over the years, Sirli has initiated and contributed to various private and public sector projects both internationally and domestically. She has also led the creation of different public-private cooperation platforms, which have led to new joint initiatives aimed at improving business environment.